The Appeal of Domestic Culture on the International Student Market
Culture shock is a real and debilitating experience for many people living in an unfamiliar country for the first time, and this is especially true for international students. Many students decide on...
View ArticleUsing Storytelling To Improve Your Student Recruitment Strategy
People really like stories. We’re social creatures, and the empathy and suspense of a good tale entices us far more than almost any other kind of advertising. When you consider the adverts you have...
View ArticleEdu Data Summit – The Highlights
The first event of its kind, QS’s Edu Data Summit was a masterclass in the use of big data in the higher education sector. Bringing in delegates and experts from across the globe, the three-day seminar...
View ArticlePokémon Go: 5 Tips for Augmented Reality Marketing Success
Unless you’ve been holidaying on Mars recently, you’ll have noticed the Pokémon Go phenomenon currently enveloping the planet. Whether you couldn’t wait to take part yourself, or you don’t see the...
View ArticleWhy Instagram Stories is the Snapchat for Universities
Snapchat has always been a difficult platform for brands to utilise effectively. Its format means it doesn’t lend itself well to brand content; it’s a one-to-one platform, without the mass connectivity...
View Article5 of the Best University YouTube Channels
Millennials love YouTube. Video is fast becoming the dominant medium for information, if indeed it hasn’t already reached this status. After all, 60% of millennials say that they would rather watch a...
View Article3 Top Tips for University Facebook Pages
Facebook’s a difficult social media marketing tool to master. With algorithmic changes that favour posts from friends over businesses, it’s becoming increasingly challenging to ensure that followers...
View ArticleForming a Brand Identity is Essential for Young Universities
Most universities gain a reputation or persona over time. For elite colleges that perceived identity comes with age, prestige and notable alumni, but for younger institutions, without centuries of...
View Article3 Rules for Effective University Marketing
1. Focus on careers In today’s tough economic market, the focus for most students is on employability. During the focus groups QS undertook as part of the international student motivations reports, a...
View ArticleDigital Marketing Trends to Look out for in 2017
With people slowly, and sometimes reluctantly, dragging themselves back into their offices after the festivities, we look to the future. To help you get your digital marketing strategy off to the best...
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